In rural Bengal, if you hear your name at midnight, you must pretend that you did not hear it. For it is nothing but black magic. It is called The Call of Darkness, it invites you to your ruin.
Similarly, it seems, there is on the path to your self, a strong call inviting you to become everything you are not. It is hard to ignore this beautiful, seductive voice that offers the world. I call it The Call of the Persona.
Beyond Six Rivers 